Montage Big Sky Resort | Posner Fine Art
Mike Brown, Lot71 | Creative Consultant | Posner Fine Art
I worked as a Creative Consultant for Posner Fine Art, the notable Los Angeles-based Art Advisory, on high-profile Partnership Proposals between 2020-2021. My role spanned creative direction, strategic planning, copywriting and presentation design to shape the vision for integrating esteemed art collections in the built environment in order to drive enduring cultural and commercial value.
In 2020, Montage Big Sky Resorts looked to hire an internationally recognized art advisory firm to curate, install and manage an acclaimed program that would elevate the guest experience through art and design. I worked with Wendy Posner to craft the vision, program and experience the proposed collection would shape over property, public to private spaces, arrival to departure.
This is an overview of how we communicated our vision and planning for the project.
Posner Fine Art Overview, Credentials & Clients
We are storytellers. We create conversations between a place and the people who populate it. Our language is art & design and we excel at creating exceptional guest experiences at the heart of it all.
There is magic to be told in Big Sky and the Montage will be a place like none other. Our vision for the Montage Big Sky Art Collection & Program is rooted in three core narratives: Nature, Design, People.
We will curate a collection of art and sculpture that amplifies the extraordinary landscape and elevates the awe-inspiring architecture of Montage Big Sky through diversity of media, materiality, scale and placement. The collection will bring the natural surroundings to life — day to night, season to season, all year long.
Transitioning to the interior public areas, the art collection and program will bring the stories of nature, design, and people to life through bold narratives, media, form and scale. We will curate established and emerging talent to elevate the interior design of Montage with innovative, thought-provoking guest experiences that unfold through surprise and delight.
We will curate a series of distinct art packages for the Hotel and Residences that bring the vision to life within the private areas of the property. Softer tones and abstract narratives will defly enhance the interior designs, and elevate the home away from home vision of Montage Big Sky. The collection and program will be available through an intuitive digital catalog for residence owners to select from.
We will approach the Montage Big Sky Art Collection and Program as a narrative experience through art and design — arrival to departure, and every touch-point in between. In collaboration with Brayton Hughes Design Studio, Hart Howerton, and the Project Team, we will build an experiential program that amplifies the natural surroundings and interior design through placement, engagement and conversation.
What follows is a selection of the artists for consideration to bring this vision to life.
The Posner Fine Art | Art Advisory Proposal also included terms for Estimated Costs, Scope of Work & Requirements, Estimated Hours, Project Schedule, Deliverables and Budget Allocations.