House of Robb | Robb Report
Mike Brown, VP, Creative Director @ LDJ Productions
As VP, Creative Director at LDJ Productions, I led the team on the successful new business pitch and subsequent partnership with Robb Report to envision, design and produce the brand house initiative, The House of Robb SXSW 2023, House of Robb Las Vegas 2023 and The House of Robb SXSW 2024. LDJ Productions provided creative production agency services from concept to completion.
The House of Robb strategic initiative offered SXSW and Las Vegas F1 Week an “elevated oasis" for gathering esteemed audiences and partner brands for meaningful panel programming, culinary hospitality by the finest local chefs, cocktail hours and much more. Robb Report has continued to produce this highly regarded pop-up at Miami Art Week, Monterey Car Week and other global cultural events. Photography and Development Assets courtesy of Robb Report & LDJ Productions.
We created and produced the event at 712 Congress in Austin, TX for SXSW in 2023 and 2024. The converted bank building was well-suited for creating a multi-programmed environment. The front gathering space hosted stage panels and tastings, and the back hallway featured curated pop-up galleries for partner brands to showcase their collections across lifestyle, fashion, apparel and automotive.
Images and Development Assets courtesy of Robb Report & LDJ Productions.
"House of Robb, sponsored by the Robb Report, brought together amazing people, food, cocktails, wine, luxury immersions, celebrations of craftsmanship and a very curated experience within the open architecture of SXSW. The panel presentations were immersive and diverse in terms of topic. Mijenta Tequila was a true standout. A carbon-neutral product dedicated to empowering the Mexican city in which it comes from, the distillery isn’t just great at producing great tequila but making an impact too."
Alongside spaces for Robb Report's exclusive members club, RR1, and a programmed Tasting Lounge, the team worked closely with Robb Report to coordinate partner sponsor showcases for brands such as George Cleverley, Rare Hare, Hastens, Mr Porter and more. Photography and Development Assets courtesy of Robb Report & LDJ Productions.
The House of Robb was featured on SXSW's Best Of lists both years and gathered remarkable audiences over the festival.
LDJ Productions continued working with Robb Report for the first Las Vegas F1 Week edition of House of Robb, staged at the Wynn Villas. The lifestyle concept and art direction concept complimented the interior designs and greenery of the surrounding property. Photography and Development Assets courtesy of Robb Report & LDJ Productions.
The successful concept transferred seamlessly to Las Vegas F1 Week with well attended panels, tastings, private dinners and partner brand showcases over 8 days prior to the 2023 Las Vegas F1 Race. Images courtesy of Robb Report & LDJ Productions.
As VP, Creative Director at LDJ Productions, I was instrumental helping to establish this enduring strategic partnership with Robb Report, one of many brands in the Penske Media Corporation portfolio that we collaborated with regularly. Photography courtesy of Robb Report & LDJ Productions.