Chanel In a New Light

Experiential Strategy and Environmental Design for the Chanel No5 In A New Light pop-up exhibition in New York City on behalf of Radical Media for Chanel. As Freelance Experiential Designer, I worked in collaboration with senior staff to develop the experiential strategy, interactive program and environmental design of the immersive multi-platform activation. A 5 point narrative program was developed to welcome guests and excite them for this highly interactive journey about Chanel’s iconic perfume - from the exterior glass curtain wall to the surprises within the LED video clad “room-within-a-room” exhibition space. The stunning floor-to-ceiling wrap around video wall visible outside from blocks away displayed bespoke animations of the emblematic No5 bottle sparkling in light, surrounded by luminescent jasmine and may-rose petals. Guests engaged with several interactive technologies to learn about the creation, cultivation, composition, abstraction and revelation of the legendary scent. Motion activated CGI flower petals moved aside in reflecting pools of running water with a gesture of a hand to tell the story of cultivation. Gesture controlled tones were ‘played’ on 15 beams of light to tell the story of composition. Guests walked around a 10 foot tall anamorphic bottle composed of 83 panes of acrylic evoking all the notes of No5. In a revelatory culmination, guests leaned into a James Turrell inspired No5 Bottle Well to experience a personal moment with a whiff of the perfume. Solutions were developed in collaboration with Radical Media and associates from creative inception to installation. Over 10,000 guests attended the experience over the duration, as social media impressions skyrocketed and the live interactive engagement became talk-of-the-town online and off.

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