Chanel No5 In a New Light Experience
Mike Brown, Creative/Design Director | Radical Media
Chanel planned to bring the centennial celebration of No5 to life through a multi-sensory exhibition that would invite consumers to meaningfully experience the iconic perfume through all 5 senses. As Creative/Design Director for Radical Media, I helped lead the team to envision, design and produce the Chanel No5 In A New Light pop-up exhibition in New York City’s Meatpacking District.
Services: Creative Direction / Experiential & Environmental Design / Project Oversight Concept to Completion
We created a glass box exhibit space for the immersive journey, inspired by the iconic 8-sided Chanel Bottle for visitors to experience the creation of the world’s first designed perfume. The faceted exterior was enveloped in floor-to-ceiling video walls seen through the exterior glass from blocks away, drawing visitors inside with vibrant animated content.
We transformed the retail space under the High Line Park into an unforgettable sensory experience featuring the creation, cultivation, composition, abstraction, and revelation of the world’s first modern fragrance. Visible from blocks away, vibrant CGI may rose and jasmine petals floated across curtain walls. The 5 point journey tapped all of the senses to leave lasting memories for all who walked through. 10,000 people visited the 5 day exhibit with over 100k media impressions.
