• Creative Direction and Brand Strategy anchoring custom designed environments and live experiences that amplify core brand identities with innovative and iconic visual narratives.
• Environments. Installations. Interiors. Runways. Events. Displays. Stage. Television. Film. Luxury. Fashion. Retail. Hospitality. Entertainment.
• Expansive knowledge of design materials, fabrication approaches, finish treatments, new technologies, automated scenic effects, multimedia technology and lighting design.
• Exceed all client expectations with work that deftly opens eyes, provokes conversation and consistently amplifies brand identities, alongside our proven capacity to facilitate the implementation.
• Creative Direction in an advisory role on projects 'in development'. Design ideation alongside full project audits, inclusive of staging requirements, spatial programming and functionality, plan layouts and finish treatments, and design illustration and storyboards for pitch proposal or full project development.
• Anchored in client creative collateral, highly evocative hand drawn and digitally composed design illustrations that render the designed experience, demonstrating all planned design decor and lighting, and amplifying the unique narrative atmosphere intended for the project.
• Turnkey Design and Management Services. Comprehensive facilitation of the creative, fabrication, installation and production management process, inclusive of managing third party vendors to implement the creative vision.
Kaelen Spring Summer 2011 Presentation 2010 – View Project