As a gesture towards future collaborations, we collaborated with Thomas Serrano, President of Luxe Events for RSCG, to create a congratulatory gift of storyboard illustrations for Hermes, in celebration of their premiere Hermes Hommes Boutique in New York City.
To celebrate the world premiere launch of the Hermes Hommes boutique in New York City, we imagined that a visionary bridge would be built. Anchored by the bespoke luxury and unrivaled heritage of the brand, an Hermes Hommes Bridge would spring across Madison Avenue at 62nd st, from the original Hermes Boutique on the east side to the resplendant new Hermes Hommes Boutique on the west side. The "H" of Hermes, a typographical bridge in itself, inherently links Hommes to Hermes. Glowing brightly orange, a monumental "H" would serve as the keystone of this celebratory bridge that visually introduces the premiere exclusively made-for-men Hermes Boutique in the world.
