We were commissioned to design and produce a media launch for a new premium line of paint by Lowe's and Valspar. The client's aim was to amplify the experience of the presentation with an artist onsite painting with the new colors.
Wrapping the curved cyc with a printed vinyl backdrop of enlarged paint cans, we immersed the space with a vibrant display of all 260 new colors. Media presentations were made by Lowe's and Valspar representatives from a clear lucite podium centered on the Paint Can Color Backdrop. Graphic signage and large photographs around the space conveyed brand identity information. A full side of the venue was devoted to painting with the new line - both by Brooklyn artist Bridget Dearborn, as well as invited guests.
Creative Ideas for Color paint line, Splashlight Studios.
