Live 8 Kickoff Party. Will Smith, Host.
Venue: 23rd Street Armory. Philadelphia.
Date: June, 2005.
Client: OBO, llc.
As a kick-off to the 20th Anniversary of Live Aid, Will Smith hosted this Live 8 Pre-Party, in Philadelphia. Design goals were to transform a warehouse space for 800 guests, including seating areas, bars and catering stations, a dance floor and DJ stage. The Client requested an African inspired lounge atmosphere, mixed with a stylish, high-tech club appeal.
