Venue: 55 Wall Street, Cipriani's Ballroom. New York.
Date: September, 2005.
Client: Etienne Russo. OBO, llc.
For the Spring / Summer 2006 collection of Y-3, our client selected the Cipriani’s Ballroom at 55 Wall Street - a turn of the century, soaring bank building. The objective was to create a show evocative of the flash, sleek and sophistication of the brand.
Situated within one of the oldest banks in New York, we designed a massive, stainless steel vault door, set within a white vinyl wrapped wall. Guests entered to sit alongside three runways - ala the Adidas stripes - formed by lines of over-sized bevelled silver bricks. Overhead, a mirrored ceiling was suspended to reflect the show. Amidst the dramatic soundscape, the vault door opened, spun on a pivot to reveal the Y-3 logo in chrome and mirror laminates, and then moved off-stage to open the vault, out of which the models made their entrances.
55 Wall Street, Interior Architecture. Bank Vaults.
