Venue: Hammerstein Ballroom. New York.
Date: February, 2007.
Client: Etienne Russo. OBO, llc.
For the Fall / Winter 2007 collection of Tommy Hilfiger, our client wished to create a space evocative of americana and the open spaces of nature found in California and the west.
We created a towering forest from a 1939 sepia tone tintype of the giant redwood forrest in California. Suspended overtop a black plexiglass runway, a singularly monolithic photographic print (30’-0”wide x 80’-0” high) backed the stage. From this image, we lifted trees and printed gauzy scrim banners to create a veritable forest of sepia-tone trees through which the models would enter, weaving around half-tone gauze. The reflections in the deck served to double the images and expand the vastness of the space.
Hammerstein Ballroom. Walker Evans, Ansel Adams photography of the American West.
