Fashion Week's Cutting-Edge Runway Designs

BizBash | Industry Review|September 13, 2006

Adidas Stages Surreal Show

For Y-3—Yohji Yamamoto’s collection for Adidas—Etienne Russo of Belgium-based Villa Eugenie, Paris- and New York- based event production company OBO, and Michael Brown of Lot71 created a surreal design in the waterfront, garagelike area of Pier 40. Running parallel to the waterfront promenade, the white runway had six built-in conveyor belts that moved in different directions. As the models stood on the moving belts—looking like mannequins in an assembly line—three barges loaded with vertically-positioned fluorescent lights silently steered their way toward the event, reaching the pier at the show’s blackout finale.

Source: http://www.bizbash.com/newyork/content/editorial/e6726.php