Best in Sports Event & Experiential Marketing
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Read ArticleBest in Sports Event & Experiential Marketing
Sports Business Journal - Sports Business Daily|May 23, 2012
2012 Major League Baseball Fan Cave 2012
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BEST IN SPORTS EVENT & EXPERIENTIAL MARKETING: MLB took the award for its FanCave, the original interactive space in lower Manhattan devoted to baseball's intersection with social media and entertainment culture. And the award represented yet another validation for an idea described as "crazy" by league execs who began with a simple, yet audacious, idea: What if MLB found fans to watch every single game on the entire league schedule for an entire season? Built with a keen eye toward modern design [by Mike Brown + Lot71] in a former Tower Records store, the MLB FanCave from there morphed seemingly by the day into a freewheeling exchange between the so-called Cave Dwellers, a wide range of active and former players, and a steady stream of Hollywood personalities. "This is something that we felt would really engage fans in new and different ways," said MLB CMO Jacqueline Parkes. "It also provided our players a real opportunity to show an off-field side of them, perhaps a more humorous side, and dimensionalize their personalities. It's been phenomenal."